How we helped Skylight Health Research reach 833 new potential patients.
Endometriosis | US Community Outreach | 2 sites
Background
Skylight Health Research contracted Tea Leaf Health to reach new endometriosis patients through trusted community channels across two sites in Burlington and Colorado Springs.
The challenge: Part way through enrollment, the sponsor released a newly updated, more restrictive protocol. Traditional recruitment approaches: generic social media ads and cold outreach to advocacy groups were yielding low response rates and limited patient engagement.
Tea Leaf Health deployed PartnerIQ, an AI-enabled grassroots patient engagement platform that identifies and activates community partnerships through data-driven targeting and authentic messaging.
Partner IQ
Algorithmic identification of high-impact endometriosis advocates, local brick and mortar locations, and specialty clinic networks across target geographic areas
Grassroots Partner Activation
Direct engagement with local advocacy groups and community organizations to distribute compliant recruitment materials through trusted channels.
Community Engagements
We put together 2 community engagements:
- Educational webinar featuring authentic researcher-patient dialogue between Skylight's Clinical Researcher Alisha Garibaldi and Maria Morales, an Endometriosis Warrior and Community Health Worker
- In person Community Health Talk, “Advancing Healthcare Close to Home”, featuring the lead researcher at the Burlington site discussing why local clinical research is important.
Execution Timeline
Tea Leaf Health delivered draft materials within 3 business days of contract signing, navigated IRB approval with minimal revisions, and had community partners actively distributing recruitment materials within days of regulatory clearance. This compressed timeline, from contract to active recruitment in under two weeks, stands in stark contrast to the typical 2-3 month partnership development cycle that sites face when building community networks manually.
Day 0: Launch
Day 2: Material Creation
Day 4: IRB/Sponsor Approval - only 2 words updated!
Day 5: Deployment
Day 7: Outreach kickoff
Outcomes
We were able to:
- Successfully identify and activate high-impact community partners within the first week, with 23 groups actively distributing recruitment materials within days, eliminating typical 2-3 month partnership development cycles
- Prescreen over 100 candidates
- Have 16 local community groups actively to distributing recruitment materials to their established networks in person
- Expand study awareness to 300+ relevant patients through methods including educational webinar with authentic researcher-patient engagement that built trust rather than corporate messaging
Contact us
To learn more about how PartnerIQ can accelerate your trial recruitment timeline, please contact us:
Email: info@tealeafhealth.com
Alternatively, for more information, please visit our website: www.tealeafhealth.com
SEE A DEMO OF THE PartnerIQ PLATFORM HERE
(Similar endometriosis patient engagement use case – but not identical to this Skylight Health Research project)
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